Lancome x Emily in Paris
Driving 5x Brand Favorability via Live + AR
Campaign Overview
Lancôme Paris is a heritage brand that needs to reconnect Gen-Z and Millennials. Their collaboration with Emily in Paris is the perfect opportunity to drive brand favorability with a new audience through an interactive commerce journey via Live Shopping + AR . The campaign increased brand favorability 5x the CPG norm by leveraging Branded Content, Live Shopping Edutainment, AR and an Interactive Commerce Journey.
Results
+23.5 lift in Ad Recall (4x norm)
+15.3 lift in Campaign Awareness (6x norm)
+4.3 lift in Brand Favorability (5x norm)
“With our exclusive Emily in Paris Collection launch on Instagram, we saw exceptional results by tapping into the platform’s shopping features and executing a targeted media campaign using ads with product tags. The campaign clearly resonated with our audiences and helped us overachieve on our goals for reaching more shoppers within key demographic groups.”
–Rob Imig, Senior Vice President, Consumer Connections Lancome USA