LÁOLÚ NYC

Laolu Senbanjo is an artist and activist who uses his unique art to celebrate personal stories. His Sacred Art of the Ori performance art (body painting) takes 12+ hours to complete. To scale the experience globally, we created interactive ads, an AR effect, and giphy stickers to drive people to the Pop Up event and drive sales for the merchandise via Instagram and Facebook.

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Results

  • 2M Effect impressions

  • 81K Camera captures

  • 13% Share rate

  • 9.2MM Giphy sticker views

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