Clinique Smart
Driving 5x Action Intent with Diverse Creators
Giving the brand a new face.
When Clinique changed from a product-inspired to a people-inspired idea for its campaign using dynamic ads on Facebook, it found that the people-inspired approach led to a 5.2-point lift in action intent (5x CPG norm) within key age demographic of US women aged 45–54 with combined people- and product-focused ads.
Results
+2 pts Action Intent
+5.2 Action Intent with Key Demo
+4.4 Brand Awareness
“This is the first time we partnered from end-to-end with Meta on the creation of a new ad campaign, and it has been a game changer for us. I'm really impressed with the caliber and output of the thinking.”
CAROLYN DAWKINS, SENIOR VICE PRESIDENT, PRODUCT MARKETING, CONSUMER ENGAGEMENT, DATA ANALYTICS AND ONLINE, CLINIQUE
Source: https://www.facebook.com/business/success/clinique-us
